This is a guest blog post by Edmund Pelgen from Traffika, a leading Digital Agency.
Executive Summary
The following guide is not intended as a complete guide to blogging.
Rather is it a simple list of steps and approaches that you can use when adding content to your website, whether as a blog post, a news article or simply a new page, so that every time you add a page you are systematically improving the ability of your website to rank for a keyword or keyword phrase that will bring visitors to you who are interested in your services.
Assumptions
This guide assumes firstly that your Search Engine Optimisation foundations are in place. That is:
- You have done some keyword research and have a fair idea what keyword phrases you want your website to rank for.
- That your websites Title tags have been optimised to target those keyword phrases that you want to rank for.


