This is a guest blog post by Edmund Pelgen from Traffika, a leading Digital Agency.
Executive Summary
The following guide is not intended as a complete guide to blogging.
Rather is it a simple list of steps and approaches that you can use when adding content to your website, whether as a blog post, a news article or simply a new page, so that every time you add a page you are systematically improving the ability of your website to rank for a keyword or keyword phrase that will bring visitors to you who are interested in your services.
Assumptions
This guide assumes firstly that your Search Engine Optimisation foundations are in place. That is:
- You have done some keyword research and have a fair idea what keyword phrases you want your website to rank for.
- That your websites Title tags have been optimised to target those keyword phrases that you want to rank for.
What is a Title tag
The title tag is simply the text that each website page is optimsied to rank for in the search engine results. It can be seen in the browser bar of your Internet browser and it is the text that appears in the search engine results pages.
It is the most important on site variable in getting a page to rank in the search engine results.
Why is the Title tag important?
The reason we want you to be aware of title tags is because they tell you the goal that you are seeking to achieve in your search engine optimization efforts.
Assuming that either you or your seo company has done the keyword research then the Title tag is the keyword phrase that you want your site to appear for in the search results.
So how does this help me blog and improve my search engine rankings?
This little precursor explanation about title tags was important so you have an understanding of why you are doing the things we suggest in this guide.
At it’s simplest improving your search engine rankings is simply a process of:
- Optimising your website so it is targeting the right and relevant keyword phrases (This keyword phrase is normally in the title tag) and
- Getting links pointing to your website with the target keyword phrase as the “clickable” part of the link. So instead of “click here” you want a link that says “daily blog tips” if in fact you want to appear for that keyword phrase. Note these links can be from other websites or they can be from your own website linking from one page to another.
- Increasing the authority or “Page Rank” of your website. You can do this in two ways. The first is getting links from other high authority high page rank websites. The second is to simply increase the number of pages on your website.
Writing articles or blog posts on your websites allows you:
- Create targeted keyword rich links in your own pages pointing to the home page using the keyword phrase that you want to rank for as the anchor text, and
- Increase your website authority by adding more pages to your website. More authority or page rank helps you rank higher.
Examples of this in action
The following screenshots are from blogs where the author simply included some targeted keyword rich links q
You can see from the above examples that these bloggers left links in their articles to pages on their own sites using keyword phrases that they want to rank for. In this case, “Direct Response Copywriter” and “Setting up a business”
How to Blog and improve your rankings at the same time
- Use a keyword phrase in the title of the blog post that is relevant to your business or the title tag that is on the home page of your website. For example if your website was about Red Widgets, you might write a blog post called “Buying the best Red Widgets”
- Write great creative content that is going to engage readers and provide them value. Some good content or blog article ideas might include:
- how to lists
- different ways to do things
- step-By-step systems
- the wrong way to do something
- links to other blogs or bloggers
- Resource lists
- Many blogging platforms allow you to use “tags” which are simply another way to categorise your posts. These tags can be similar and related keyword phrases and should be used liberally.
- Submit your blog post to social networks like Twitter and Facebook. You can use a service like Ping.fm to do this automatically for you.
- Submit your blog post to social bookmarking sites like Delicious.com. These are simply an online version of your favourites list but add links back to your website.
- Finally and very importantly, create internal links to your own pages using keyword rich links. For example if your website was about building supplies, every time you mentioned building supplies in your blog post you could make the phrase “building supplies” a link to your own home page, thereby creating additional links to help you rank.
Other Great Resources
Keyword Research
https://adwords.google.com/select/KeywordToolExternal
http://labs.wordtracker.com/keyword-questions/
Blogs on Blogging
The following URL’s represent some of the best blogging and writing sites on the web and provide guidance not only on the creative aspect of blogging but also take into account the various search engine optimization benefits as well.
Private Label Rights Articles
Private Label Rights are articles which are pre written for you to help you fast track the process of creating your own articles. After purchase you can do with them what you wish.
They can be used to quickly create content by changing, rewriting and putting your own spin on them.
Some places where you can buy health and fitness related PLR content are:
http://www.plr.me/weight-loss-plr
http://www.easyplr.com/fitness-mistakes-plr.htm
http://www.easyplr.com/healthy-heart-plr-report.htm
http://www.plr.me/stress-free-plr
http://www.easyplr.com/swimwear-plr.htm
http://www.easyplr.com/summer-body-plr.htm
http://www.easyplr.com/back-pain-PLR-articles.htm
If you have any questions at all regarding this article please contact the author Edmund Pelgen at Edmund@traffika.com.au or on 0409 517 533.
